In the industrial heart of Chatsworth, California, ICON 4×4 operates as a premier design house where classic utility meets modern material science. Founded by Jonathan Ward, the company has moved beyond the traditional “restomod” label to create a new category of bespoke automotive manufacturing. Ward’s philosophy is defined by a rigorous “No Plastic” mandate, replacing factory-grade trim with CNC-machined stainless steel, pewter, and aircraft-grade aluminum.
The Production Line: FJ, BR, and Thriftmaster
ICON’s reputation was built on three core production series, each reimagining an icon of the 20th century.
-
The FJ Series: Based on the Toyota Land Cruiser (FJ40, FJ43, FJ44, and FJ45), these builds utilize 5/32″ thick aluminum bodies. They are typically powered by a 6.2L LS V8 engine and feature a proprietary Teflon-polyester powder coat designed for architectural durability.
-
The BR Series: This series transforms the 1966-1977 Ford Bronco. Built on a dedicated Art Morrison chassis with Fox Racing coilovers and a 5.0L Coyote V8 engine, the BR balances off-road capability with modern highway composure.
-
The TR (Thriftmaster) Series: Inspired by the 1947-1953 Chevrolet pickups, these vehicles feature Art Deco design cues influenced by Raymond Loewy. They integrate independent front suspension and four-link rear setups to bring 21st-century handling to the classic truck silhouette.
The Custom Programs: Derelict and Reformer
Beyond the production models, ICON is globally recognized for its one-of-a-kind custom commissions.
The Derelict Series represents a “stealth” approach to restoration. ICON sources original vehicles with decades of natural patina and weathered paint, preserving the exterior exactly as found. Beneath the surface, the team performs a forensic mechanical overhaul, integrating a modern chassis, high-performance drivetrain, and hidden creature comforts like Bluetooth and climate control.
Conversely, the Reformer Series focuses on restoring a classic to “better than new” or concours condition. These builds are rolling works of art where the original aesthetic is polished and perfected while archaic mechanical elements are replaced with contemporary engineering.
Design and Material Innovation
What distinguishes an ICON build is the obsession with tactile touchpoints. Ward often draws inspiration from the worlds of horology, aviation, and marine design. The interiors frequently feature Chilewich textiles or high-grade leather sourced from the same tanneries used by elite fashion houses. This commitment to “industrial jewelry” ensures that every latch, knob, and switch provides a mechanical feedback that modern mass-produced vehicles cannot replicate.
By bridging the gap between vintage soul and modern reliability, ICON 4×4 has established a benchmark for the luxury utility market. Their work proves that a vehicle’s character does not have to be sacrificed in the pursuit of performance.
